An entrepreneur since 2015, holding a bachelor’s degree in law. He has a strong track record of building successful ventures in the food and trade sectors, launching initiatives that evolved into scalable and sustainable operations. Currently, he leads legal affairs with extensive expertise in corporate compliance and governance.
An entrepreneur since 2014, with a track record in building ventures across the food and trading sectors and launching initiatives that evolved into scalable, growth-ready operations. He brings hands-on experience in product and service development, partnership building, and team leadership—consistently improving quality, efficiency, and performance across sourcing and distribution. His focus is on smart expansion, supply chain management, and capturing commercial opportunities through an approach that balances innovation with operational discipline.
Project Management, Sales, Marketing, and Customer Service specialist with 14 years of experience leading initiatives from planning through closure, including budget/timeline management and performance reporting. Highly skilled in coordinating cross-functional teams and stakeholders, tracking KPIs, and improving customer experience across touchpoints to increase satisfaction, loyalty, and sales results. Known for an operational mindset, strong execution, adaptability, and translating business needs into structured, measurable digital experiences with continuous improvement.
Ali Al‑Mashmali is a Brand Strategist & Experience Designer with over 16 years of experience in Saudi Arabia, specializing in brand identity, 3D design, and packaging. He has delivered high-impact work for leading entities such as Saudi Aramco, NEOM, and Johns Hopkins Aramco Healthcare, as well as KFUPM Career Fair 2025. He’s known for premium visual quality, strong attention to detail, and turning complex requirements into clear, execution-ready outputs across touchpoints.
Over 20 years of experience in developing and implementing integrated technology systems, including ERP, HR, POS, inventory management, and accounting systems. Successfully led end-to-end project implementations in major government and private sector environments. Contributed directly to the development of the “Absher” platform and workflow systems at the Ministry of Interior for more than 15 years, as well as to STC applications and POS systems for gold retailers and commercial companies.
HR Manager with over 15 years of experience in the private sector, specializing in Training and Development, HR and Personnel Affairs management. Proven expertise in talent acquisition and recruitment, performance management, compensation, payroll, and employee benefits. Skilled in building a professional and motivating work environment that supports the achievement of the company’s goals and strategic objectives.
Specialized business consultant with over 10 years of expertise in company establishment, foreign investment licensing, and industrial facility services. Certified valuator accredited by the Saudi Accreditation Center (SAC) with professional training certifications in ISO quality management systems.
Bachelor’s Degree in Economics (Accounting), Omdurman Islamic University. Professional experience includes 2 years as an Accountant at Al Wakeel Aluminum & Glass, 1 year as an Accountant at Al Qahtani (Al Thuqbah), and 18 years at Al RAI Food Industries in sales and branch management, including Branch Manager roles in Al Ahsa, Jeddah, and Riyadh.
Financial Management Specialist with 14 years of extensive experience in financial planning, budgeting, forecasting, and performance monitoring to ensure the organization achieves its objectives. Skilled in analyzing financial data and preparing reports for senior management, improving cost efficiency, and enhancing profitability through decisions driven by accurate KPIs and insights. Experienced in cash flow management, financial compliance and controls, and developing policies and procedures that support financial stability and sustainable growth.
Marketing and Corporate Communications Specialist with seven years of experience in developing and executing integrated marketing and communication strategies that enhance brand presence and corporate reputation. Possesses extensive expertise in managing media and marketing campaigns, creating engaging content and communication messages, and building strategic relationships with media outlets and key stakeholders. Demonstrates strong capabilities in crisis management and internal communications, in addition to designing and delivering digital experiences and events that boost audience engagement and support business objectives.
15+ years’ experience (since 2011) across operations, data analysis, and marketing execution in international, development, and education sectors. Skilled in campaign coordination, performance tracking, and improving customer/beneficiary experience across touchpoints. Supported projects with organizations such as GIZ and local institutions, with strengths in budgeting, reporting, and cross-functional coordination. Detail-oriented and adaptable, translating operational needs into structured digital experiences that enhance brand perception and deliver measurable results.
An events, occasions, and exhibitions management specialist since 2015, experienced in turning ideas into end-to-end experiences—from planning through on-site delivery. He/She has strong capability in managing all event details, including scheduling, budgets, vendors, and the attendee journey, with a consistent focus on quality and operational discipline. He also has hands-on experience delivering entertainment productions and live operations, including TV programs, theatre plays, series productions, and national concerts and entertainment events, ensuring full operational readiness and seamless execution across teams and partners.
Rjay Atienza is a bakery professional with over 10 years of experience in the Philippines, including work as a Bakery Chief, specializing in bread and pastry production, quality control, daily operations, and team supervision. Since 2022, he has worked in Saudi Arabia in the food and hospitality sector, including as a Store Supervisor at Food Origin, where he managed day-to-day operations, coordinated staff, supported customer service, and ensured product quality in a fast-paced environment. He is adaptable, hardworking, and able to handle both front-of-house and back-of-house responsibilities professionally and efficiently.
I.T professional with a strong interest in modern infrastructure, automation, and emerging technologies. Experienced in troubleshooting, system optimization, and supporting business critical applications while continuously expanding technical skills.